Pastel Digital was inspired by and made for small-business owners.
Managing your own business traditionally required the owner to be a jack-of-all-trades. You were the manager, purchaser, human resource department and marketing exec. I know this struggle all too well.
For years, I owned and managed a family-business. While I built a successful retail store, growth became a challenge! I needed to reach consumers outside of the same old "business radius," but I did not have the budget, time or experience required for effective marketing. I quickly realized, I was not the only business in my area facing this challenge.