Black Bean Digital Marketing Pvt. Ltd
857, Dastur Meher Road, Camp, Pune, Maharashtra 411001, India Pune, Maharashtra 411001
Phone: 09764001729

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BlackBean Engagement


Full service Interactive Media Agency.
The core is Digital and Technology

About BBE


Since 2012 BBE has been pushing the envelope creatively and technologically to create stunning digital and offline campaigns (see the case studies here)

We are passionate and skilled in the use of talent and technology in the support of creativity. our designers give free reign to their creatively, and our technology teams deliver on the programming necessary to realise these creatives to the different media hardware your customers use. We are constantly pushing the boundaries of creative digital communications and finally

We align Marketing Technology with your Business Goals, we deliver results.

Practice Areas

 

  • web development
  • media planning & buying
  • technology and innovation
  • emerging media
  • analytics
  • mobile
  • advertising creative
  • social influence marketing
  • and search (SEO)
  • retargeting, remarketing

Search Marketing

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Why BlackBean

Why BlackBean

We Mean Business

We believe we cannot be profitable unless you are. Thats the fundamental tenet that underlies all the work we do. Our ideas work and deliver.
We work hard, to achieve the results you want, thats our promise. Our competitive spirit, enthusiasm, fresh ideas and skills, obtain great results for you.

We Understand You

At Blackbean we have no "one size fits all" solutions. Our Marketing plans are designed and planned around your individual needs. You may want a mandatory Social presence, but do you really need a Social campaign?
Are you confused between a Digital campaign or a Social campaign? We understand all the challenges that you face & this makes us a perfect choice.

We Deliver The Results That Matter

Our focus on the process and planning guarantee results, Results are measurable We deliver results that make a difference to your bottomline.
We use tools such as Google Analytics, Brand Watch, etc that audit the performance of our campaigns

Search Marketing

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We Understand People

We know that understanding the needs is a valuable skill. Our finite resources, efficiency and accountability is important for delivering the results.
Our approach is distinct. We work with you with experience from all over, to know your priorities and customise solutions which best fit your needs. In a nutshell, we measure the effects of our and your work to ensure long-lasting meaningful impact.

We Understand Marketing

Marketing may seems like a mystery to many. But at Black Bean Engagement we reduce the complication and confusion. We create marketing strategies that are powerful,meaningful, socially relevant and result oriented. The campaigns are managed and driven in near real time to deliver spectacular results.

We Understand Digital

Promoting your products, service or brand using all forms of digital media is the key. We use email, RSS, voice broadcast,blogging, video streaming,instant messaging, Social Media. We see that you are present at all the digital touch points where your customers are. You get the idea, right?

Search Marketing

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We Are Marketing Technologist

Marketing today is becoming technologically intensive, where Content Delivery, Delivery, Audits are all technologically driven. With Technologically and data driven ad campaigns there is no need of 'saturation bombing', Ad delivery can be precisely targeted down to a single unit, with an absolute personalized content, releasing more bang for the buck.

We Are BlackBean Engagement

a Full service Interactive Media Agency our DNA core is interwoven with Digital and Technology.
  • WE MEAN BUSINESS
  • WE UNDERSTAND YOU
  • WE DELIVER THE RESULTS THAT MATTER
  • WE UNDERSTAND PEOPLE
  • WE UNDERSTAND MARKETING
  • WE UNDERSTAND DIGITAL
  • WE ARE MARKETING TECHNOLOGIST
  • WE ARE BLACKBEAN ENGAGEMENT

We call ourselves Blackbean Engagement, the sauce thats good for your brand.

Read what follows but more importantly talk to us, Find out how we can help you manage your digital assets and communities to get them work for you.

Search Marketing

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A common sense framework around the often frenetic world of web analytics

Our Services

Search Marketing

Getting your product or service discovered online is the fundamental challenge for every business. If you're a do-it-yourself business, then you already know that web traffic is super crucial and to you the components of a flourishing business are: traffic, conversion, and product.

Well, you are correct to a certain extent - Search is much more! We realize that search preferences focus on - Mindset, market understanding, and consumer habits.

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mobile marketing,best social media agency, ppc management,

Social

Even refrigerators tweet; conversations drive brand influence. It's just not about broadcasting anymore. Online communities are driving social conversations, and they are going to happen with or without you. Social is about dialogue, collective discussions that bring people together to discover and share information. However, being a part of conversations isn't simply about diving in!
With a simple philosophy of listening and engaging with potential customers we -

  • Build a relevant community
  • Amplify your brand visibility
  • Foster stronger relationships
  • Create influencers/evangelists for your business

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App Development

In a multi screen world, Mobile applications are changing the way we consume content. By being available 24/7 in the customer's pocket brands are unobtrusively drilling deeper into their lives. However, for an application to be successful it has to be designed to solve or ease a pain-area.

Talk to us for native App development for Android, iOS, and Windows.

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online marketing agency, email marketing agency, social media management

Shopper Engagement

Digital is transforming the way consumers behave when making an in-store purchase. Connecting stores with the consumers has never been easier. From using a mobile app as a sales rep to provide a customized and informative experience to grabbing a consumers attention through search, web and social influence. e.g - C&A Brazil linked their Facebook account to digital counters embedded in clothing hangers.
Let's help you get into the consumer’s mind-space

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Analytics

We believe in numbers, data without a story is meaningless. As marketers, we tailor the story to connect with the audience and tell an unforgettable story. Stanford University Professor of Marketing Jennifer L. Aaker surmises that the future of storytelling incorporates both, stating, "When data and stories are used together, they resonate with audiences on both an intellectual and emotional level."

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  • "Black Bean designed a state of the art website for us that really helped propel our virtual footfalls and also created a good brand energy for us. DC Design unveiled the DC Avanti at the Delhi Auto Show 2012 and Black Bean took care of entire launch digitally, through a website, social media and also through online conversation management."

  • "On behalf of all of us at the Indo-American Chamber of Commerce and on my personal behalf, I would like to extend our gratitude to you and your entire team for your support as our 'Mobile Technology partner' for Annual Fellowship Nite 2014. We would like to thank you for taking IACC to the digital platform and making it accessible to wide-array of cross industry members and non-members."

  • "Working with Black Bean was a fantastic experience. Excellent, timely communication and very responsive. Incredible creative talent - we absolutely loved the designs they made for us. Would definitely work with again! "

  • "Alet did a great job in a small amount of time. He definitely my go to guy!"

  • "Alet and his team were extremely professional all the way around and turned in a great project ahead of schedule or on schedule each and every time"

Our Clients

Search Marketing

Getting your product or service discovered online is the fundamental challenge for every business. If you’re a do-it-yourself business, then you already know that web traffic is super crucial and to you the components of a flourishing business are: traffic, conversion, and product.

Well, you are correct to a certain extent– Search is much more! We realize that search preferences focus on – Mindset, market understanding, and consumer habits.

View all works

Search Marketing

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.

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Search Marketing

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Search Marketing

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Search Marketing

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con

Google Insights Into The Digital Connect

SPEAKING TO GEN C : The Connected Generation

Our digitally mediated lives are changing how we interact with each other and how brands engage consumers

Reaching consumers used to be a pretty simple job, but technology has changed all that. Media consumption has fragmented; mobile devices have brought content into every moment of our lives; and social media has shattered the old distinction between audience and creator. For this new group of consumers, the internet no longer sits behind a computer screen - it's the way they live their life, and it's second nature for them to engage with authentic content across all platforms and all screens, whenever and wherever they want.


Reaching these powerful new consumers is hard work, but it's also a major opportunity for brands that truly understand them.

Quotes

"I would say nine times out of 10, almost 10 times out of 10, if I'm watching video content online, it's because somebody has pushed it to me."

Search Marketing

Getting your product or service discovered online is the fundamental challenge for every business. If you’re a do-it-yourself business, then you already know that web traffic is super crucial and to you the components of a flourishing business are: traffic, conversion, and product.

Well, you are correct to a certain extent– Search is much more! We realize that search preferences focus on – Mindset, market understanding, and consumer habits.

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Why are they known as Gen C?

Why are they known as Gen C?

A community was a physical location. Now with the internet you have communities that revolve around anything and everything.

Because they thrive on

Connection,
Community,
Creation and
Curation;


They're engaged and they want their voices to be heard. They're not a generation in the traditional sense - about 65% of Gen C are under 35, but regardless of how old they are, they're the sort of mavens who shape opinion and lead thought. Put simply, Gen C isn't a quirk of when or where you were born; it's a way of life.

Quotes

"I feel like I can't go anywhere without my phone... I didn't have a phone for a day or so because it was stolen, and it felt like I was on another planet."

Search Marketing

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So This is GEN C

So This is GEN C

The behaviors of Gen C have less to do with the year they were born and more to do with their attitude and mindset. For example, while 80% of people under 35 are Gen C, only 65% of Gen C is under 35.

The consumers shaping what matters in content and culture today look very different from the ones many of us grew up as or thinking about.

  • This generation has grown up living digital lives.

  • This has fundamentally changed their relationship with media and technology - and with brands.

  • They don't want to be talked at, but they do want to be invited in to the discussion.

  • They thrive on creation, curation, connection and community. As a result, we call them Gen C.

Quotes

"We're at an advantage due to the amount of technology we have, being able to communicate anytime and anywhere throughout the world."

Search Marketing

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GEN C: CREATING

GEN C: CREATING

Creation means to make something valuable and share it with others. We do this because it's empowering and necessary for our world.

  • The act of creating has become second nature to Gen C, but they're selective, only adding something when they think it's relevant and they can have an impact.

  • Eighty-three percent of Gen C have posted a picture they took but only 42% post pictures every week, while 65% have uploaded a video they created, but only 25% upload videos every week.

  • Whatever the content, for Gen C creativity is made up of two parts:

    • first, there's the act of creating something, and

    • second, the act of sharing it

    with both parts facilitating self-expression.

    Today, Gen C has a phone and camera in their pockets, so the stuff they capture looks more common, ordinary, even pointless at times. But the ordinary-ness of it all is what is extraordinary. Pictures of the everyday-ness around them allow them to find new meaning, as if they are seeing things for the first time.
    Giving them a reason to see the newness in the everyday gives them a reason to capture it.

Quotes

"Usually I'm creating to share with people... And hopefully they [then] could create things of their own. I could share that passion with other people."

Search Marketing

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GEN C: CURATING

GEN C: CURATING

Gen C are natural born curators, quenching their thirst for connection by seeking out 'shareworthy' content, including content from advertisers

  • Gen C give back more than they take.

  • They're natural born curators, quenching their thirst for connection by seeking out 'shareworthy' content, including content from advertisers,

  • which they use to provoke a reaction and reinforce emotional connections within their community.

  • Gen C is often time-poor and has become incredibly selective when navigating the media landscape, optimizing consumption for maximum returns. They turn to trusted advisors to help them navigate the space, using email lists, social media feeds and content aggregators to map out a media ecosystem that satisfies both their functional and emotional needs. And when they find something they love, they go deep, becoming a valuable source of information themselves.



Just look again at those Harlem shakers - brands that uploaded their own videos received millions of views, with Pepsi (6.6 million), Red Bull (5.9 million) and Topshop (1.4 million) all finding that a good shake is ultra-shareworthy.

For Gen C, consuming content is just the start of the process - half say that they talk to friends about videos after watching them on YouTube, and 38% say they share videos on a social network after watching them on YouTube.

Quotes

"For me something is shareworthy if it puts a smile on someone's face or it's something that would be used to strike up conversation... It's something you want to share with multiple people."

Search Marketing

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GEN C: CONNECTION

GEN C: CONNECTION

Any question can be immediately answered. Everyone is at your fingertips.

  • Technology is seamlessly integrated throughout Gen C life.

  • They live in the present tense, connecting across all screens, all the time, everywhere.

  • 59% say the internet is their main source of entertainment and

  • 38% turn to their phone first when they want to be entertained,

  • with 66% spending the same amount of time or more time watching online videos compared to TV.


They haven't abandoned traditional TV viewing altogether, but they have augmented it with shares, Facebook 'likes', +1s, comments and retweets, all of which add to the first screen viewing experience.

Quotes

Always on and always interacting, 55% say they're connected to 100 or more people through social sites, while 15% are connected to 500+ people. And they're happy to interact with brands too, as Intel found when it ran 'A Momentary Lapse', a five-month series of time-lapse photo and video contests on YouTube.

Search Marketing

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GEN C: COMMUNITY

GEN C: COMMUNITY

People that aren't connected with the internet, they can't function the same way in society that a lot of other people do

  • Gen C feels an urgent need to engage with the world, satisfying that hunger via community - both

  • the real community of select friends and family and

    about
  • the virtual community of far-flung followers, fans and acquaintances.

  • They engage in several distinct groups simultaneously, mixing influences from their friends, their passions and the world around them

  • to create a single pool of friendships and associations.

Quotes

This 'gift' of sharing contributes to an energy exchange that amplifies our own pleasure - and is something we're hardwired to do. There are billions of these energy exchanges happening every day. Whether we're posting, commenting, liking, repinning or +1ing, our new visual culture is one in which we’re constantly offering each other little gifts, little moments of pleasure that remind us we're truly and deeply bonded to one another

Search Marketing

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Let's Take A Break

Let's Take A Break

While posting the glossy photos from the photo shoot or :30 spots online may be part of your approach, it shouldn't be your entire approach.

So what can we do to start tapping into all this play? Most importantly, start thinking like a creator, less like an advertiser. While posting the glossy photos from the photo shoot or :30 spots online may be part of your approach, it shouldn't be your entire approach. Think content, not commercials. Here's a few thoughts to get started:

  • Find something familiar - in your product, brand or from people's lives - and help us see it in a fascinating new light. It could be as simple as taking a kitchen appliance and turning it into a science experiment or reminding people to capture just one second of their daily lives and compile a beautiful montage.

  • Search for your brand online. Chances are your fans are already mixing and mashing your brand with something seemingly unrelated. Build on it, fuel it, steer it and help us make more with it.

  • Ditch the pitch. Instead, start an energy exchange. Create content that reminds us of our own capacity for excitement, happiness and vivacity so we want to share in it with others.

Search Marketing

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Get in touch

to get the most out of digital media for your business. 

Based out of Mumbai & Pune

hello@myblackbean.com

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